Privacy policy

This Privacy Policy explains how Pilates Girl (“we,” “us,” “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website (the “Site”), interact with our services, or communicate with us.

If you have any questions about this Policy or your data, please contact us at: contact@pilates-girl.com

1) Who We Are

Pilates Girl

2) What Information We Collect

We collect information in the following ways:

A) Information you provide to us

When you place an order, create an account, subscribe to emails, contact support, or participate in a promotion, you may provide:

• Name, billing and shipping address
• Email address and phone number
• Order details and purchase history
• Messages you send to customer support (including attachments such as photos, if applicable)

B) Payment information

Payments are processed securely by third-party payment providers. We do not store full payment card numbers. Depending on the provider, we may receive limited data such as payment confirmation, the last four digits of a card, and billing status.

C) Information collected automatically

When you browse our Site, we may automatically collect:

• Device information (browser, IP address, time zone)
• Usage information (pages viewed, clicks, referring pages, session duration)
• Cookies and similar tracking technologies (see Section 8)

D) Information from third parties

We may receive information from service providers that support our business (e.g., Shopify, payment processors, shipping carriers, analytics platforms), such as updated tracking status or fraud risk indicators.

3) How We Use Your Information

We use your information to:

• Process and deliver your orders, including confirmations, shipping updates, and customer support
• Communicate with you about your order, your account, or important service notices
• Prevent fraud, unauthorized transactions, and security incidents
• Improve our Site, product selection, and customer experience

• Provide marketing communications (only when permitted by law and/or based on your preferences)

• Comply with legal obligations and enforce our policies

4) Legal Bases for Processing (EEA/UK)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases (when applicable):

• Contract: to fulfill your order and provide requested services
• Legitimate interests: to prevent fraud, improve services, secure our Site
• Consent: for certain marketing or cookie preferences
• Legal obligation: to comply with tax, accounting, and consumer protection laws

5) Sharing Your Information

We may share personal information with trusted third parties only as necessary to operate our business, including:

• E-commerce platform and hosting: to run the Site and manage orders
• Payment processors: to process payments securely
• Shipping and logistics partners: to deliver orders and provide tracking
• Customer support tools: to handle requests efficiently
• Analytics and advertising partners: to measure performance and show relevant ads (see Section 8)

We may also disclose information:

• If required by law, regulation, or legal process
• To protect our rights, users, and the integrity of our services
• In connection with a business transfer (e.g., merger, acquisition, or sale of assets)

We do not sell your personal information.

6) International Transfers

Because we operate with service providers and warehouses internationally, your information may be processed outside your country of residence. Where required, we use appropriate safeguards for international transfers (such as contractual protections) to help keep your data protected.

7) Data Retention

We retain personal information only for as long as necessary to:

• Fulfill orders and provide support
• Maintain business records (e.g., accounting, tax, compliance)
• Resolve disputes and enforce agreements

When retention is no longer necessary, we delete or anonymize the information in accordance with applicable laws.

8) Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable core Site functions (cart, checkout, security)
• Remember your preferences
• Understand how visitors use the Site
• Measure advertising performance and improve marketing relevance

You can manage cookie settings through your browser and, where available, through cookie preference tools on the Site. Disabling cookies may affect certain Site features.

9) Marketing Communications

If you opt in to receive marketing emails, you can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at contact@pilates-girl.com

We may still send essential messages such as order confirmations, shipping updates, or important policy changes.

10) Your Rights (Access, Deletion, Objection)

Depending on your location, you may have rights including:

• Access to the personal information we hold about you
• Correction of inaccurate information
• Deletion of your information (where legally permitted)
• Objection to certain processing or restriction of processing
• Data portability
• Withdrawal of consent (where processing is based on consent)

To exercise your rights, contact contact@pilates-girl.com

For security, we may need to verify your identity before completing requests.

11) California Privacy Notice (if applicable)

If you are a California resident, you may have additional rights under applicable privacy laws, including the right to know what personal information is collected and disclosed, and the right to request deletion (subject to legal exceptions). Pilates Girl does not sell personal information.

Requests can be submitted via contact@pilates-girl.com.

12) Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is 100% secure. We encourage you to use strong passwords and protect account access.

13) Children’s Privacy

Our Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

14) Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

15) Contact

For any questions regarding these Terms, contact us at: contact@pilates-girl.com
You may also reach us through our Contact page.